Roy Timor-Rousso, Kandy fring GM
The freelance economy is the future of work, even in the traditional workplace. Getting things done, especially in the hyper-connected information age, is happening more and more remotely, and is increasingly being measured in “job units.” How productive the coming generations of workers are will likely be measured less by “punching the clock” and more by “finishing the job” – one job after the other.
Even in highly collaborative development efforts – in high performance organizations – tasks are broken down into clear and tangible jobs. For example, one team member may be responsible for the invention of a new product, another for the competitive research and positioning, another for creating and managing against a roadmap, one for product design, one for graphic and packaging design, and so on. High performance teams are able to tap the talents of many contributors (more and more of them freelancers or contractors, vs. employees) and through orchestrated development, enabled by communication and collaboration software platforms that can, build, launch and grow successful products and services often more efficiently than “in office” teams.
Here are a few statistics:
- It estimated one in three Americans—or 42 million people—is a freelancer
- By 2020, it’s predicted that the ranks of the self-employed will grow to become half of the U.S. workforce
- India has 2,369,000 freelancers, adding an additional 747,000 from August 2013 to August 2014
- A 2012 study by the European Forum of Independent Professionals (EFIP) found that, between 2000 and 2011, the number of freelancers in the EU rose by 82% to 8,569,200
We find Kandy interesting along several related dimensions in the growing “micro-jobs” economy.
First, our platform is being used to build exactly the kind of real time communications and collaboration tools used by teams to complete jobs – faster, better, and friendlier. Solutions like SMART OFFICE, Office Team and fring are connecting people in intuitive ways, regardless of their location and device or desktop, as long as they can connect to the Internet.
Second, our platform is being used by developers to initiate software development jobs and complete them, tapping into our services, APIs, SDKs, Quick Starts, and more. This provides developers access to hardcore, telco-grade, real time communication services that until recently were available only to large ISVs and Communications Service Providers. Kandy has been designed for even non-technical developers making it easy for them to build, test, perfect, and go to market with a pay-as-you-go, flexible business model. This alone is a powerful driver for the “get the job done” value proposition and puts developers, like GENBAND, light years ahead.
Third, our Applications Showcase is sharing the innovations of our developer community, bringing them together through their work, thus strengthening the bonds between developers, whether they are freelance independents or developers within large enterprises or organizations.
What all this holds in common is the value Kandy brings to “getting the jobs done” – faster, more creatively, more competitively and with a greater chance of success through visibility in the community when the job is completed and shared.
A company's ability to be successful is about agility and speed, and platforms like Kandy, and collaboration tools like GENBAND’s SMART OFFICE and BusinessTeam, and other solutions like Basecamp and Dropbox, help get projects off the ground and jobs done, removing friction, reducing costs, and ultimately improving outcomes.